Everything You Need to Know About Branding Photography

Any photographer should get to know you and your brand before picking up their camera. At Photography by Misty, we start with your answers to our questionnaire, learning more about you, your business' mission statement and brand culture, and current messaging. We will do a deep dive to find out what makes you stand out from the competition. 

All photographers will come up with a shot list. At Photography by Misty we always plan to get a mix of strategic images -- candid and posed, it doesn't matter if you are a one-person operation or have a team. Misty's photographer will take images in the office or on site. If you need a model or two, we've got you. Or, better yet and most effective, invite your friends and family to the office.

Lean on your photography and video team to guide you in everything from what to wear, what not to wear and how to prep your space. If you've already got it figure out, great.

Invite your clients into your process with BTScenes coverage.

Any professional photographer will help guide you in the right direction. The more planning you do first with your internal team and then with the photographer, the better. Photography by Misty will help fine tune your ideas and suggest details you might not have thought of such as decluttering an office or washing the company truck. We can also offer wardrobe suggestions and do multiple shoots if you want to change from professional to branded attire. 

Proper posture, angles and smiles are some of the things Photography by Misty's photographers and assistants look for during a branding shoot. Consumers can spot fake posing and smiles. We want our clients to be at ease during the process and will go the extra mile (role playing, telling a joke, cracking on the boss) to get real facial expressions and genuine emotions. 

That timeline looks quite a bit different depending on the photographer you choose. Be sure to ask this question before paying a deposit.

While some people are shocked at our 7-10 day (including weekends) turnaround time, we can make this magic happen (while still servicing a multitude of clients) because we have a team of professionals. Our editor Jenny rarely misses a deadline. And she'll communicate if delivery will be an additional day or two. Otherwise, expect color corrected and enhanced images completed on time and always on agreed upon budget. We'll email a sharable link to your downloadable gallery.

Some photographers retain the copyright to branded images, even if they are paid for their services. The client usually receives a license for usage (marketing, internal use). Photography by Misty does not work that way. All the images are yours to use as long as and however you wish. Though it would be great (and smart) if you updated them often.

A refresh every 3-5 years is a good idea. And for a full brand update, waiting 7-10 years may serve you well.

Many of our clients update more frequently. If your company is doing new and exciting things, taking on new projects, implementing new services or developing new products, your marketing material needs to reflect those changes. Quick and easy sessions are used by companies who experience high turnover or are growing at lightning speed. PBM offers headshots twice a month (and at a discounted rate for established clients) to welcome and feature company's new team members.