Expand Your Brand with Photography and Videography

by Olivia Warren

When someone says they see ‘the golden arches’ while driving down the freeway, which business comes to mind? If you answered McDonalds, you’re on the right track. Branding can make or break how the public perceives your enterprise, and can even inspire people to take action. If the person driving who saw McDonald’s was already hungry, the imagery could have persuaded them to make a stop. In the same way, branded photography and videography have the potential to shape how consumers view and associate with your business.

The intention is to invoke feelings from your target audience, and inspire them to purchase your product or participate in your services. This blog will explore the importance of strategic branding through the lens of media, elements that create magical moments that represent your business, and how to translate these aspects into brand consistency or a rebrand.

The American Marketing Association defined a brand as ‘a name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers’. How does this translate to photography and videography? By showcasing your company’s impact through strategic multimedia that tells the story of what you do. This can be done through corporate headshots, product photography, educational videography, and more. Photography by Misty can assist you with any of your branding ventures, by the way.

Who will star in these photos or videos? That’s entirely up to you! Whether using actual employees to provide an authentic representation of the company, or hiring models and actors to demonstrate a product or service, there are many different options when it comes to branded multimedia.

Regardless of who you choose, acting is part of the process. Facial expressions, body language and verbal tone, pauses and inflection all play vital roles. Yes, even in photography! Photographers/Videographers tend to pride themselves on coaching actors, models, or members of the company through faux and genuine scenarios to provoke emotion, while providing direction along the way. The goal is to ensure each member working behind the scenes is aware of the company’s mission, and can portray that through their actions. This can be done at the jobsite, or at a studio intentionally designed for the occasion.

Once you have established consistency within your brand, and have properly represented your message through photography and videography, you can work toward a rebrand to revitalize your business. If it ain’t broke, don’t fix it… but what is missing from your original campaign? How can you continue the conversation from your previous marketing, or introduce a new concept?

The importance of branding multimedia goes beyond the primary objective of making the business known. In order to continue the conversation, a company must continuously take measures to stay relevant. A rebrand holds more value when photography and videography play a major role. The more marketing material for the website, press releases, social media, trade show pieces, capabilities statements and more, the better. Ensure your message is being relayed through each piece of media prepared, and spread the word like wildflowers.

There are many resources provided online to assist you in creating a concept for your brand. The Plano Chamber of Commerce offers links to many different advertising and media groups willing and ready to collaborate in painting the picture of who your company is. Photography by Misty is experienced in branding photography and videography, and available for booking here. It doesn’t have to be hard! Branding and rebranding are essential aspects of any good marketing plan, and there are people to help every step of the way. Get out there and tell your business!

0 Comments

Expanding Your Brand with Photography and Videography

Expand Your Brand with Photography and Videography

Leave a comment

Archive