Remembering 2008 like it was just the other day: houses were vacated, friends lost their jobs and the stock market crashed. What I think about the most, however, was bad customer service. Not because it was prominent, but because I was asking myself how these companies thought they were going to survive when they weren’t focusing on customer service.
Sure, millions of Americans were under a lot of personal stress and financial pressure. However, isn’t that when you should turn on your A game? Sure enough, many of them didn’t make it, however many others became better and stronger. And, if you take a listen to the podcast “How I Built This” (one of my absolute favorites) with Guy Raz, you’ll discover so many successful people started their business during this crisis.
So what’s it going to take to survive COVID-19 not just physically but financially? Heck if I know. I’m certainly not an economist and only business smart by pure experience. What I do know, however, is you’ve got to be nice, you have to offer quality services and products, and your message and on-line presence need to be as professional as your offer.
Here are some examples:
If your headshot is 20 years old, it says to your potential clients
If you’re dishonest about how you look, you’re probably also a dishonest business person. (Not true? Then update it for Heaven’s sake)
You don’t believe in yourself and/or value what has gotten you to where you are today. If you don’t believe in yourself, why would anyone else?
You are oblivious. Hmmmm… is that who I should trust with my hard-earned money?
If your product photography is obviously taken with your camera phone or by someone who doesn’t understand lighting, it says to your potential clients
You don’t care enough about your offerings to spend the time and attention (and, yes, a little money) it deserves.
It’s not a stand-alone piece, which deserves to shine on its own.
Maybe I’m being a bit extreme. But the way I see it, those who take the time to do things right will prevail.